MAEL
This project focused on designing a regional educational symposium to change the misheld perspectives about graphic design. I designed promotional materials, social media graphics, + a registration experience aligned with this transmedia event I called Fuse to show that people + ideas can bond together. I designed the logo after thinking about fusing together stained glass.
The program focuses on content but also has some hashtag elements + interactivity using a QR code. Every one of my promotional items — from the enamel pins to the custom avatar t-shirts to the synesthesia kit — strongly adheres to the visual identity I created.
You can view the compendium website here.
You can view the promo videos here.
2020
