MAEL
I designed this logo for Independent Femail, an all-woman web content strategy company that delivers engaging + focused content + facilitates connections with audiences. This logo reflects a modern, refined, + feminine aesthetic, capturing the company’s essence. The letterforms break through the sides of the square, symbolizing innovation + breaking boundaries. The accompanying text outlines Independent Femail’s commitment to content strategy, development, + email marketing.
Pairing the warm, muted peach tone + neutral black with gold foil creates a sophisticated + balanced color palette that is visually appealing + timeless. The addition of gold foil introduces a touch of luxury, enhancing the overall elegance + femininity of the design. The contrast between the script + sans-serif elements contributes to a harmonious + contemporary typographic aesthetic. This pairing also offers careful consideration of hierarchy + readability.
2020
