MAEL
I worked pro-bono for the McClendon Center to revitalize their brand, making it simple, modern + clean. The new logo embodies a butterfly because the McClendon Center helps its clients embrace positive change, undergo a metamorphosis + find light in their lives. The combination of blue + orange paired with Avenir Pro suggests a professional, trustworthy mental health group that is committed to providing innovative + personalized services to improve the quality of life for individuals with mental illness.
2020
